The moment you see “video interview” on your calendar without a dress code attached, a specific kind of anxiety kicks in. You want the job. You know you’re qualified. But now you’re staring at your closet wondering whether a suit makes you seem out of touch or whether a polo makes you look like you don’t care.
Here’s the uncomfortable truth: most advice on this topic is so aggressively middle-of-the-road that it practically teaches you nothing. “Just dress professionally!” they say, as if that solves anything when the company’s LinkedIn photos show people in hoodies.
I’m going to give you something different. Not a vague recommendation to “err on the side of formality” — which, by the way, is the career advice equivalent of “be yourself.” I’ll tell you exactly how to decode the signals, what actually reads as professional on a screen, and why the safest choice might not be the smartest one for your specific situation.
When the dress code is unclear, the conventional wisdom says “dress one level above what you’d wear if you got the job.” This is fine advice — as far as it goes. But it assumes you have any idea what employees actually wear day-to-day, and in 2025, that’s often a genuine mystery. Tech companies have normalized hoodies in interviews. Finance firms have relaxed substantially since remote work became standard. A startup might post photos of beanbag chairs on their careers page but still expect blazers in interviews.
The real golden rule is simpler: dress for the version of yourself that already has the job, not for the version that’s trying to get it. Think about what the person doing your job would wear to present to a client, meet with leadership, or appear on a company all-hands. That’s your target. Not “business formal,” not “smart casual” — whatever would make you feel like you belong in the room where decisions get made.
This shifts your thinking from “what’s the minimum I can get away with” to “what would someone who takes this role seriously choose to wear.” The answer is almost always more intentional than “whatever’s clean.”
Here’s where most articles fail you. They say “business casual” and leave you to figure out what that actually looks like on a screen, where half your body isn’t even visible and color behaves differently than in person.
Business casual for video means a collared shirt or blouse in a solid color or subtle pattern, paired with something that looks intentional even if nobody below your shoulders can see it. The key word is “intentional.” A wrinkled t-shirt under a blazer reads as confused, not thoughtful. You either committed to looking professional or you didn’t, and the camera catches that hesitation.
For men, this typically means a pressed button-down shirt — long-sleeved, collar settled properly — with or without a blazer depending on industry norms. For women, a structured blouse, a tailored wrap top, or a clean sweater over a collared shirt works well. The fabric should hold its shape on camera; thin or overly clingy materials can look unflattering under artificial interview lighting.
One thing most advice pieces get wrong: they treat business casual as a fixed outfit when it’s really a spectrum. A company where the interviewer is wearing a suit is telling you something. A company where they appear in a company t-shirt is telling you something else. Mirror what you see, one level up.
Color is where you can make your strongest strategic choice, and most people get it backwards. They think dark colors look professional and light colors look casual. On video, the opposite is often true — and this is where you’ll either look polished or look like you’re attending a funeral.
Navy, charcoal, and deep green read as confident and grounded on most screen setups. Coral, lavender, soft blue, and cream can make you look energized and approachable, which matters when a stranger is trying to decide if you’re someone they’d want to work with. Solid colors are safer than patterns; patterns can create visual static that distracts from your face, especially thin stripes or busy prints.
White or very light colors can actually work against you. On poorly lit video calls, a white shirt can blow out your face exposure, making you look like a floating head against a bright backdrop. If you love light-colored tops, test them on your actual camera setup first.
Avoid anything extremely bright or neon — it shifts your skin tone on camera and makes you look jarring rather than memorable. The goal is to look like the best version of yourself in a meeting, not like you’re about to host a morning news show.
Here’s my honest take: the safest colors aren’t always the best colors. Yes, navy is reliable. But if you wear something that makes you feel confident and your personality shines through, that beats playing it safe every time. Color is where you can signal culture fit without saying a word.
Let me be direct about what actually hurts you in video interviews, because these are the things I see candidates do that make interviewers mentally check out — often before the conversation even gets going.
Logo-heavy clothing is the first killer. A branded polo with a large company logo, athletic wear with visible slogans, or anything with prominent graphics reads as careless on a professional call. Even if you don’t think about it consciously, the interviewer registers that you didn’t put enough thought into this to check your own shirt. Small, subtle logos are fine. A giant Nike swoosh is not.
Ill-fitting clothing is the second. A blazer that pulls across your shoulders, a shirt collar that gaps, or a blouse that sits wrong on camera — these all communicate “I don’t have my act together” in ways you can’t explain but the interviewer absolutely feels. If it doesn’t fit right, get it tailored or choose something that does. The camera amplifies fit issues in ways you can’t see on yourself but others definitely notice.
Wrinkled or stained clothing seems obvious, but people do it anyway, especially with items they’ve worn before. Steam your clothes. Check for stains under good lighting. This takes three minutes and prevents an instantly disqualifying first impression.
Overly casual bottoms are the trap that catches people who think the camera only sees their top half. You stand up to answer the door, or you shift in your chair and suddenly your joggers are visible. Always wear professional pants. The interview might be thirty minutes long, but that one moment of exposure can undermine everything.
Untested outfits are what happen when someone gets dressed, hops on the call, and discovers their outfit looks completely different on camera than in the mirror. Test everything. Do a practice call with a friend or record yourself. This is the single easiest way to avoid a preventable problem.
This is where generic advice fails completely, because a video interview for a Goldman Sachs analyst role and one for a Figma product designer require different approaches — and pretending otherwise does you a disservice.
Corporate Finance and Consulting: These industries have not relaxed as much as people think. A blazer is still expected, and for senior roles, a full suit (visible on camera) signals you understand the culture. Darker colors and crisp shirts signal competence and attention to detail. When in doubt, dress like your interviewer’s boss’s boss might walk into the frame at any moment.
Tech and Startups: This is where the rules have genuinely changed. Many tech companies explicitly state that casual is fine, and following that signal shows you can read the room — an important skill at companies that prize cultural fit. A nice sweater, a clean polo, or a collared shirt without a blazer is usually perfect. But read the room carefully: Google’s hiring process still expects formality, while a fifteen-person Series A startup likely does not.
Creative Industries: Design firms, agencies, media companies, and marketing departments often appreciate a bit of personal expression in your attire — but it has to be intentional. This is not the time for “creative” to mean “I threw on whatever.” A unique accessory, an interesting color combination, a statement piece that reflects your personal style while remaining professional — that’s what works. You’re showing you understand aesthetic judgment.
Healthcare and Education: These tend toward conservative but not rigid. Business casual is the safe baseline. Solid colors, modest necklines, nothing that could be considered distracting. These industries value approachability alongside competence, so lean warm rather than severe.
Remote-First Companies: If the company is fully remote and says so prominently, they often mean it when they say dress comfortably. But “comfortably” in this context typically means “whatever you’d wear to an in-office day” rather than “whatever you’d wear on the couch.” Test your outfit. Look professional enough that your manager would feel comfortable introducing you to a new hire.
For men specifically, the video interview has a narrower effective wardrobe than in-person interviews, but that narrowness is actually an advantage. You have fewer decisions to make, and each one carries more weight.
The foundation: A well-fitted long-sleeve button-down in a solid color (white, light blue, navy, grey) is your most versatile piece. It reads as professional in virtually every industry except the most casual creative roles. Make sure the collar sits flat and the shoulders fit — these are the details that show on camera.
The blazer question: Yes, wear a blazer if you’re interviewing for any corporate role, any client-facing role, or any role where the company has not explicitly stated that dress code is casual. It adds visual structure to your frame on camera and signals that you took this seriously. Navy, charcoal, or grey — these are your safe options.
What to skip: Polos are fine in very specific casual tech contexts but are a gamble elsewhere. T-shirts under blazers is a trend I’ve seen normalized in bad career advice — it almost always looks like a mistake on camera, not a style choice. Skip it.
The bottom half rule: I cannot stress this enough — wear dress pants or chinos even if you think no one will see them. You might stand up. You might shift. The risk of being caught is not worth the comfort savings, and the feeling of being “fully dressed” actually affects how you carry yourself psychologically.
Accessories: Keep them minimal. A watch is fine. A tie is optional — expected in some finance contexts, unnecessary in most others. Skip chunky jewelry or anything that clinks.
Women have more options, which means more decisions to make and more ways to accidentally miss the mark. Here’s how to navigate it.
The foundation: A structured blouse, a tailored shell top, or a clean sweater over a collared shirt gives you the most flexibility. Fabric matters — avoid anything too thin, too shiny, or too clingy, all of which read differently on camera than you’d expect. Cotton, silk blends, and fine knits photograph well.
The blazer question: Similar to men — if you’re uncertain, wear it. For corporate and client-facing roles, a blazer instantly elevates your appearance and signals professionalism. For creative or very casual tech roles, a blazer might read as over-dressed, but layered over a casual top, you can remove it mid-call if the vibe feels off.
Necklines: This matters more than most people realize. High necklines and modest V-necks read as professional. Deep V-necks, off-the-shoulder styles, and anything with bold cutouts can distract from what you’re saying. When the interviewer is trying to evaluate your competence, your outfit should not be the thing they remember.
Bottoms: Same rule as men — wear professional pants or a skirt that looks intentional even if you think it’s not visible. The confidence that comes from being fully dressed is real, and it shows in your posture and energy.
Hair and makeup: For video, “natural but polished” is the sweet spot. This doesn’t mean you need a full face of makeup if you don’t normally wear it — it means your features should look clean and defined on camera. Some people look washed out on video without a little bronzer or tint. Test your look. Hair should be styled neatly, away from your face, so light doesn’t create shadows.
This is the step that separates candidates who look prepared from candidates who look like they guessed. You have no excuse not to do this — every phone, laptop, and tablet has a camera.
Do a test call with a friend or record yourself. Wear the exact outfit you plan to wear, including accessories and any layers. Sit in the exact chair, at the exact desk or table, with the exact lighting you’ll use for the interview. Then actually talk for five minutes about something — your experience, your hobbies, anything. Watch the playback.
What you’re looking for:
If something feels off, fix it. This is what the best candidates do, and it’s why they walk into interviews looking like they have their act together. The difference between “I think this will work” and “I tested this and it works” is massive.
Everyone says “it’s better to be overdressed than underdressed,” and I’m here to tell you that advice is outdated and, in some cases, actively harmful.
Here’s why: overdressing can signal that you don’t understand the company culture. If everyone at the company wears jeans and you show up in a full suit, the interviewer doesn’t think “wow, this person really wants the job.” They think “this person might not fit in here” or “this person is nervous in a way that suggests they might not be confident in their qualifications.”
The sweet spot is dressing one notch above the company’s apparent level — not two. If the company looks casual, wear smart casual. If they look business, wear business professional. Overdressing by two levels is almost as bad as underdressing, just in the opposite direction.
There are exceptions, of course. Some companies use the interview to see how you respond to ambiguity and formality. Some interviewers personally prefer formality regardless of company norms. If you’ve done your research and you’re still genuinely uncertain, leaning slightly more formal is safer than leaning casual. But the gap between “slightly more formal” and “full suit for a hoodie company” is the gap between “thoughtful” and “tone-deaf.”
Here’s what matters the morning of your interview:
This checklist takes ten minutes to run through. The interview might last thirty or sixty minutes. The return on investment on looking good is enormous.
Here’s the thing most articles won’t tell you: the fact that you’re worrying about this at all puts you ahead of most candidates. The people who don’t think about their interview outfit are the same people who don’t think about their answers, their research, or their follow-up. The fact that you’re here, reading this, means you care about getting this right.
Use that care strategically. The outfit is not the point of the interview — your qualifications, your experience, and your fit for the role are what will get you the job. But the outfit removes a distraction when it’s done right and creates one when it’s done wrong. That’s the entire calculation.
Dress like someone who already has the job and is meeting with leadership. Dress for the meeting you want, not the interview you’re trying to survive. Test everything. And then forget about it — because once you’ve done the work, the outfit has done its job and it’s time to let your actual self shine through.
The right answer was never about finding the perfect outfit. It was about removing one more thing between you and the conversation that matters.
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